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Marketing Automation Specialist

New York, NY

Post Date: 02/08/2018 Industry: N/A

We are working with a client in New York City on their full-time Marketing Automation Specialist opening! This person will work to expand adoption of their Salesforce/Pardot platforms and improve/implement lead generation & nurturing programs cross-departmentally. In this role you will create and manage their marketing database systems, define marketing automation and email marketing execution strategies, and analyze all program & campaign results.  

Other responsibilities may include:

  • Translating marketing requirements into successful campaigns within Pardot & Salesforce CRM
  • Implementing email campaigns and newsletters and performing necessary targeting, set-up, testing, reporting and optimization of these efforts
  • Creating reports and dashboards and providing analytics based on campaign results/performance 
  • Offer recommendations based on analysis
  • 2-4 years of email marketing, database marketing, and lead generation experience
  • 2-4 years of marketing automation experience 
  • 2+ years working with Pardot (you are at this point a Pardot expert!)
  • Experience with lead list creation & management
  • Experience administering/maintaining clean processes and data within marketing databases
  • Understanding of email marketing and marketing automation best practices
  • Candidate can work as full-time employee or contractor
  • Candidate must work on-site at NYC office

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