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Digital Marketing Manager

Greater Chicago Area, IL

Posted: 07/06/20 Industry: Manufacturing

Job Description

Our client is looking for a strategic Digital Marketing Manager to join the team! This person will lead their digital marketing vision, strategy, and execution to drive the growth of the company's digital presence and improve the digital customer experience. You will be accountable for all digital marketing initiatives, accelerating revenue growth, and coordinating/collaborating with all divisions of the organization to develop a world-class digital footprint for the company. You will also manage external agencies, internal teams and developers across the company. You'll bring your customer + user experience, website building, SEO/SEM and marketing analytics chops to the table to fully leverage all digital functions at the organization!

You can expect to...

  • Manage multiple marketing functions including the company website, CX & UX, mobile, international language websites, SEO & SEM and marketing analytics
  • Develop a global digital marketing footprint company-wide, resulting in an integrated strategy to grow the customer base, maximize revenue growth, delight customers, increase consideration of water products and services and marketing ROI
  • Oversee strategy, roadmaps and releases for the website, international websites, and mobile functionality
  • Engage with customers and dealers to proactively identify enhancements and implement initiatives to improve customers' digital experience
  • Implement SEO + SEM programs to increase awareness and consideration of company products and services to drive increased traffic to the website
  • Understand and report on traffic trends, funnel analysis, customer behavior; compile insights, analytics and research to drive ongoing Customer Experience and Marketing improvements across platforms, devices and buyer journeys
  • Create, maintain and socialize Digital Design Standards to be implemented across the organization to provide a consistent digital user experience
  • Stay up to date on and research technologies, marketing practices and industry-specific content to further enhance digital activities; analyze and report on this as necessary
  • Present progress in weekly leadership meetings with key stakeholders
  • Oversee and effectively manage budgets for digital marketing
  • Driving alignment with the technology agency to ensure key deliverables and deadlines are being met
  • Expand the use of agile project management from CX and UX work into marketing projects
  • Ensure Digital Team is partnering effectively with Technology, Operations, Product, Sales, Local Dealers and Brand Marketing teams

Job Requirements

  • Bachelor’s Degree in related field
  • 10+ years’ background in digital marketing
  • 5 years leading digital marketing initiatives at a strategic role
  • Demonstrated experience launching digital platform roll-outs at small-midsized businesses
  • Experience working with platforms like Salesforce, Pardot, WordPress, Google Analytics, other CRM systems
  • Skilled in client management

Additional Information

  • Competitive compensation
  • Full-time, salaried role onsite in Chicago area
  • Company offers excellent company benefits and perks

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